By combining potent natural ingredients, ancient rituals, and modern science, fresh creates beauty products that perform with experiences that transform.
In 1991, Lev Glazman and Alina Roytberg were Russian immigrants living in Boston, and they saw the need for beauty that was both effective and indulgent.
They started dreaming about opening a shop that offered natural products from around the world, where the ambience was friendly like the food bazaars of Europe. With that, fresh was born.
Lev and Alina opened a store that instantly engaged their community, touching people’s hearts as well as their skin. Their first product was a soap that they hand-wrapped themselves.
When they couldn’t find products that looked, smelled, and felt as good as they worked, they started making their own. That same passion and pioneering spirit has kept the brand innovative for decades.
Skincare
Lip Care
Bodycare
What began as a small collection in a neighborhood shop has evolved into a full lifestyle line of skincare, lip care, bodycare, and fragrance sold all over the world. The sensoriality of our products—their textures and scents—sets them apart. But they’re also scientifically proven to work extremely well. It’s this combination of high efficacy and amazing sensations that we’re known for, and why those who know us love us. Lev says fresh creates products people don’t know they need—and then can’t live without. Our founders still work with the brand every day to fulfill their original dream of making beauty that performs and transforms.
Our Fresh Thinking
We are driven by our never complacent indie spirit where the sky's the limit. This approach is initiated by Lev and Alina and lived by the entire organization. Our boundless curiosity fuels our search for the extraordinary, whether it’s a moment of pleasure in nature or an experience of generosity in our shops. Where fresh goes, beauty follows. We’re pioneers—in product, in experience, in culture, and in process. We believe that fresh is more than what it sells; it’s the emotional connection to the brand that we call the sixth sense. It’s the heartfelt experience we craft for our people and our guests.
Skincare
Looking for a cleanser, toner, serum, or moisturizer made from potent, natural ingredients? Shop our most popular beauty products from eye care to exfoliants for all skin types.
Lip care
Whether you're looking for a lip exfoliant, lip balm, lip serum, or one of our iconic Sugar Lip Treatments, you have come to the right place. Shop our best-selling, hydrating lip products and see what all the hype is about. Your lips will thank you!
Bodycare
Shop our fresh bodycare selection of body washes, lotions, and creams; the original oval soaps; and so much more! Find everything you need to gently nourish your skin with bodycare treatments inspired by natural ingredients.
Eau de parfums
Spritz on a fresh fragrance whenever you're looking for a refresh. Our eau de parfums are light but long-lasting, and they can be used alone or mixed and matched depending on your mood. Our fragrances come in 3 sizes--perfect for traveling or at home.
