The Story of Deliveroo

When Deliveroo's founder and CEO Will Shu moved to London in 2013 he discovered a city full of great restaurants, but he was amazed that so few of them delivered food. He made it his personal mission to bring the best local restaurants direct to people’s doors.

By offering fast and reliable delivery which the customer can track on their phone, Deliveroo has seen revenue growth of over 650% year on year. Restaurants who partner with us see their revenue increase by up to 30%, creating thousands of jobs in the restaurant sector.

Customer

Deliveroo is on a mission to transform the way customers eat. A key ingredient of our success is having the best selection of popular restaurants to choose from. Whether people want a pad Thai in the evening, a salad at lunch, or freshly scrambled eggs for breakfast - we’ve got it covered.

By constantly innovating and expanding, we offer the best choice and convenience. Our aim is to bring great food direct to customers as fast as possible, in less than 30 minutes.

Driven by technology

Deliveroo was founded in the UK and we are proud to export British-born technology around the world. Our ‘Frank’ algorithm is based on powerful predictive technology that evaluates the most efficient way of distributing orders based on the location of restaurants, riders and customers.

Machine learning helps to predict the time it will take to prepare a meal, helping to streamline the delivery experience. Deliveroo has already cut delivery time by 20%, meaning riders are able to complete more deliveries per hour and increase their earnings, restaurants are able to increase their sales, and – of course – customers get their food even faster.

Working with our riders

Deliveroo is proud to offer well-paid, flexible work and our riders are at the heart of all that we do. Their hard work powers our growth, and without them we would be unable to bring our customers the best food on demand while helping great local restaurants to grow.

Deliveroo cares about our riders, and that’s why we were the first on-demand company to call for an end to the trade-off between flexibility and security that currently exists in employment law. We want to work with Governments in all countries to make this happen.

Amazing restaurants, delivered

Deliveroo is passionate about food and bringing people evermore choice. There are amazing restaurants everywhere that we believe everyone should have access to.

But Deliveroo’s mission is not only to make sure that the restaurants in your area are available to you when and where you want them - we want to go further and bring new restaurants to your area so you have even more choice of amazing food.

Deliveroo’s Editions platform does exactly that: helping restaurants expand to new areas. Editions identifies the cuisines that people want but do not have access to locally and then invests in restaurants who excel in those foods to help them set-up in those local areas.

We help restaurants to set up kitchens in new areas within just 8-12 weeks, without the upfront costs of a high-street premise. Deliveroo provides restaurants with data insights so that they know which cuisines will be popular in specific local areas - meaning restaurants grow faster and customers have wider choice.

Whether it is a local restaurant looking to expand, street food entrepreneurs seeking new customers, or a restaurant wanting to launch a new menu, Editions is designed to support innovation.

All this is what lies behind Deliveroo’s mission to bring customers a whole world of restaurant-quality food. Every consumer’s version of amazing is different, and our job is to ensure that they enjoy what they want, when they want it, where they want it.