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Incorporating BSR Australia and BSR Franchising

The BSR Group is a franchisor operating in the electrical retail industry throughout Australia. The key focus of the Group is in assisting franchisees to maximise their offering to the customer and to provide support to franchisees to enable them to compete in a market which has become progressively more competitive. The Group's objective is to do this with the most comprehensive, all-inclusive service possible.

All franchisees operating under the Betta Home Living brand are licensed in accordance with the Franchise Code of Conduct. The primary services offered by the Group include:

  • Buying and Merchandising
  • Retail Services
  • Advertising and Promotions
  • Information Technology and Communications
  • Training and Development
  • Store Development and Design
FRIDGES & FREEZERS
KITCHEN & COOKING
IT PHONES & GADGETS

In this section, you'll find our range of washing machines, including top-loader and front-loader, as well as twin-tub washers, vented dryers, heat pump dryers, garment steamers and irons. A well-thought out laundry can cut down time spent on the necessary chore of washing, drying and ironing clothes! In this section, you'll find our range of washing machines, including top-loader and front-loader, as well as twin-tub washers. We have both vented dryers for larger laundry rooms and condenser dryers for those making the most of their space. If you are short on laundry room, we also have washer/dryer combos that combine the two appliances into one. We stock leading whitegoods brands, including Electrolux, Beko, Simpson, Fisher and Paykel, Haier, Euromaid and Samsung. Plus, we have a range of irons and steam generators for keeping everything in your wardrobe freshly pressed, steamed, and ready to wear.

LAUNDRY
FURNITURE ZONE

Turn your house into a home with our selection of quality furniture for every room, in a variety of classic and on-trend designs to suit any style and budget. We have beds and bedroom furniture, including full bedroom suites that allow you to effortlessly create a restful sleep space. For the living room we stock a great range of sofas, with recliners and sofa beds included, as well as home theatre lounges. We also offer dining room tables and chairs that are stylish and practical, and chairs and desks to create the perfect home office. Across our great range, we stock leading brands including Eversleep, Sealy, King Koil, Slumberzone and MLily.

TVS & AUDIO
COOLING & HEATING
VACUUMS