Top brands. Best Prices.
This is our mission, our vision and our promise.

We are a global online omni-channel group led by young professionals. We are service-driven, detail-oriented and passionate about what we do.

After over ten years of expertise in modern entrepreneurship, we are now an eyewear e-commerce leader in over 20 countries worldwide with a growing physical retail store presence in our key markets.

VisionDirect is an interactive and personalized alternative for purchasing prescription lenses, designer eyewear and contact lenses.

We believe that when you shop with us your experience should be fun, fast and easy. It’s that simple.

We believe that people should express their individuality by experimenting with their looks. As such, our goal has been to deliver this through unlimited choice of designer brands.

Through our relationships with some of the world’s leading suppliers, we’ve been able to provide some of the most exclusive eyewear brands such as Ray-Ban, Oakley, Gucci and more. Additionally, we aim to provide the best eyeglasses for professionals with the outstanding technology of our blue block lenses — with a view to help our customers put the important aspects of life into focus.

Changing the world — one frame at a time

We also believe in being a small part of global, social change for the better. For this reason, we are committed to making a social impact. We have donated over $1,000,000 worth of eyewear to visually-impaired individuals in some of the less privileged corners of the globe.

Partnering up with organizations such as Sightsavers and Unite for Sight has enabled us to achieve this goal. We are, in addition to this, proud sponsors of the Buy One Plant One programme with the brand OhMyWoodness!, which is in partnership with Eden Reforestation Projects.

This is our story so far. We’ve been on a path of experimentation, learning and, most importantly, of passion.