Denim. It’s our passion. It’s in our blood. But we are not just another denim brand. We’re RAW. Since 1989, we have been pushing the boundaries of denim design, manifesting our own future of denim.
Hardcore Denim is the philosophy that pushes us to invent, explore and take craftsmanship to another level. Down to the smallest detail and with a strong belief that there is no limit to what denim can do. With innovation, sustainability and creativity at our core, we aim to bring pioneering styles and challenge industry standards, while constantly trying to improve our impact on people and planet.
Men
Since our creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction. We have also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached.
Women
MISSION
As G-Star RAW’s corporate Foundation, we work to create a positive impact on the lives of people and communities in those countries where G-Star products are made. The Foundation complements G-Star's work on sustainability in its value chain.
We believe that knowledge, an entrepreneurial mindset and self-empowerment are the key to economic independence and development. To facilitate this, the GSRD Foundation supports projects that focus on education and entrepreneurship.
G-Star is focused on the innovation of denim. When we design, we design for the future; not only in how our products look, but also the wider impact they have. If we still want to be here as a denim brand in 20, 50 or even 100 years from now, it is crucial for us to think innovatively about the impact we have on people and the planet.
For G-Star, this means future-proofing denim by investing in sustainable innovation and incorporating it in everything we do. We focus on a circular approach to how denim is made and used by our customer to create tomorrow's classics: quality denim of the future with respect for people & planet in a transparent manner.
“WE BELIEVE THAT KNOWLEDGE, AN ENTREPRENEURIAL MINDSET AND SELF-EMPOWERMENT ARE THE KEY TO ECONOMIC INDEPENDENCE AND SOCIAL DEVELOPMENT.”
Our mission is to positively impact people and communities in the countries where G-Star products are made, by supporting young people, together with our partners, through education, training and coaching. We share G-Star’s philosophy and its approach to sustainability. Together, we work side by side to drive real and meaningful change.
